OneVue Annouces the Release of VuePoint 2.0,

Successful retailers understand that multi-channel retailing and cross-channel retailing are not the same. Customers are beginning to demand autonomy across the channels in both customer experience and product offerings. Multi-channel retailing is simply the mechanism to sell ones goods via a multitude of purchasing points. Sometimes these sales represent the same customer, but not necessarily, and most of the time visibility across these ever-increasing channels is not available. Cross-channel retailing is at the heart of any customer-centric environment, and brings a sharing of information across all the channels.